Retail. Easy.

Are you a small business or retail store that is seeing less traffic in the store and more online? You are not alone, as this is happening with more and more businesses, as people shop from the convenience of their home or mobile app. But as long as actual stores exist, businesses must keep people…

Twitter — the social media giant that lets you market to your audience in 140 characters or less — now boasts more than 127 million active users. More and more businesses and retail stores are actively tweeting to build online reputations. How can you use Twitter to improve your business? Here are six tips that…

I have a big project coming up, and I’m looking for a hauling and salvage company. I go to google and type, “salvage.” Based on my IP address, Google’s algorithms know that I’m looking for a company near Santa Rosa. The results display “local 7-pack” of businesses near Santa Rosa below the first 3 results. …

There’s a lot of buzz being generated about which email marketing services is the best to use. The two services gaining quite a bit of attention are Constant Contact and MailChimp. Let’s take a look at the two systems with the goal of helping you decide which program will work for your needs. Constant Contact has been…

It’s not easy being small. But it often has its advantages, especially when it comes to entrepreneurship and business. Many entrepreneurs these days are thinking about whether to stay a small business or expand. There are certainly advantages (and disadvantages) to both. On his blog recently, Seth Godin shared several compelling reasons for staying small.…

More than ever in today’s economy, it is critical to understand what motivates people to whip out their wallets and make a purchase. What’s the best way to drive traffic into your retail store or business and keep sales strong? Let’s go back to Psychology 101 to use a simple strategy that marketers sometimes forget:…

Have you tried Pinterest yet? Pinterest is the newest social media site getting lots of buzz. It is designed as an online forum that allows users to “pin” images to their virtual bulletin boards. As of February 2012, Pinterest had approximately 10.4 million visitors. Businesses – retailers especially – have been quick to catch on to…

Small retailers have had to battle against big box stores for decades, and small internet retailers face similar challenges against the discount ecommerce websites. How should small retailers position themselves? Should you launch an internet retail store to gain additional customers and sales? Or will your new ecommerce website suck time and money away from your…

Punchkeeper is a Seattle-based startup that was founded on one basic principle: Carrying around a lot of punchcards really sucks.

Creating a lasting personal relationship with your customers is the surefire way to outlast and overcome any new technology that might undercut your profits.