Retail. Easy.

“Exciting times for retailers out there…” Bold statements announce the future of retail and the renaissance for brick-and-mortar shops. This month’s article at Trendwatching is worth reading in full, but busy bees that we all are, I’ll just summarize some highlights for you. The World is electronic now. The electronic world is changing nearly every…

This weekend I was driving down I-5 to visit family. Along the freeway I saw on the side of a big Harley Davidson dealership, just below their own logo, two huge, almost overshadowing banners. One for Facebook and one for Twitter. And I mean, those were huge icons. Definitely eye-popping marketing. Or is it? Over…

Google+ is a worthy competitor to Facebook.

For small business owners, it might even be the better option.

Everything you didn’t know you needed to know. Alright, here it is. We’re taking on the 750 million pound blue gorilla in the room. Oh, the mighty Facebook. How much this social networking site has changed how we interact every day, with each other and increasingly with businesses. Over 750 million users! Probably a large chunk…

There are a lot of customers out there that don’t know your store exists yet. This is your chance to tell your story. Be the expert, become known for excellent customer service, and be the next household name.

Simple and Effective Ways to Engage Your Customers During the Shaky Economy. It’s tough out there alright… …But the economic challenges are not just because people are tightening their wallets. Many people feel confused and shaken to their foundations. People are hesitant and insecure about how to approach the simple, everyday things in life, like…

In last month’s article “Twitter – an introduction” I tried to lay the foundation by giving you a basic overview of how Twitter works. Now we will dive into some strategic scenarios and examples of how using Twitter can benefit you in your business. And why this can change your world! The need for R&D…

Who’s really getting the deal of the day? Groupon, LivingSocial, Google and many more coupon websites and services are jumping up all over the world. Heralded as the internet’s big helping hand for small businesses, the coupon sites are entering a new phase and the first stories are appearing that shine a light on the…

I started writing this post, quickly realizing that I had too much content for 140 characters, I mean, for just one post, so I divided the article into two, at least. Twitter is not just another social media tool, and certainly not Facebook’s little brother. Social media has been talked about a lot as a…

For this post I invited my wife, Trixy Eichler, to share her design experience with us. She has been in charge of merchandising for various large and small retail stores, including Williams Sonoma, Display and Costume, Storables, and lately at Einmaleins. She has the eye and experience. Currently, she keeps a design blog at Trixwithay.com. What’s your…