Retail. Easy.

Each of these represents an opportunity to generate excitement around the cause you’re supporting. Use these tips to make your customers engage with the causes near and dear to the heart of your community.

There are many forces at your disposal for touting the benefits of your goods and services, but as our communication methods expand and change, you can’t rely on the same tired tools that worked in the past. You need to take the classic concepts and redesign them with an old-fashioned attention to personal detail rather than the traditional broadcast media we’ve relied on to date.

Recovery Starts Right On Your Block There’s a lot of talk in the abstract about “The Recovery” as if it’s something we await with bated breath. Utterances of its name have assumed the reverent tones that one might use to refer to a mythical future experience: “Once the recovery arrives…” or “The recovery is expected…

When it comes to you and your business getting involved in your local community, the only real constraint is your imagination. Here’s a list to get those creative juices flowing. Connect With Community Leaders You may already know many of your fellow business owners and local retailers, and that’s a great start. Next, you should…

Human beings are designed to be part of a community.  We thrive by sharing our passions and learning from each other. We all want to be a part of something greater and communities allow us that opportunity. Whether it’s a cadre of close friends from our bygone school days, a group of like-minded enthusiasts that…

Conventional Wisdom Isn’t Always Right Conventional wisdom says that bigger is better. The larger a company, the more it can leverage economies of scale, and the bigger it can get.  But bigger isn’t always better. Sometimes – more often than you’d think – that little local store right around the corner is just right. Local…

We all like to think that we can be everywhere at once, do everything we desire, and not have things fall by the wayside. In reality, we have limited resources with which to enact our schemes and work towards our dreams. Many of us include multiple locations in our business aspirations, to increase our market…