Bike Shops: Buy Local Now

We’re excited to be working with SmartEtailing on the new Buy Local Now initiative. It has the potential to send customers to your store to buy products instead of shopping online.

Here’s how it works:

  1. A consumer finds the manufacturer web page for the product they’re interested in. For example CycleOps Fluid2 Trainer.
  2. The consumer sees the “Buy Local Now” button and clicks it.
  3. Shops in their local area are displayed. At the top are shops who are integrated with Buy Local Now and have the item in stock. Below are local shops who either don’t have it in stock or aren’t integrated.
  4. The consumer clicks “Buy Now” from one of the local shops.
  5. They are directed to the shop website and page for that product where they can purchase the product and select to pick it up in store (if their Ecommerce system supports that feature).
Buy Local Now Brand Product Page
Buy Local Now Shops Map
Buy Local Now Shop Page
Buy Local Now Brand Product PageBuy Local Now Shops MapBuy Local Now Shop Page

Integrated With MerchantOS

Good news! If you have a MerchantOS account you’re half way there. If you also have a SmartEtailing site with POS sync turned on then you’ve already crossed the finish line. Here’s what you can do right now if you want to get Buy Local Now:

We’d Love To Know What You Think

Please give us feedback on Buy Local Now and our integration with SmartEtailing.

3 thoughts on “Bike Shops: Buy Local Now

  1. Paul Moore said...

    Hi,

    Is there even one place where I can click on Buy It Now and be directed to a bike shop website? I’m reading on your site, on SmartEtailing site, BRAIN site, etc., but don’t actually see anything happening. How soon will this actually be up and running?
    Thanks!

    On
  2. Good question! I’m not sure. If they don’t achieve some actual results it will be a big let down.

    On
  3. Thank you for the post, Justin. Buy Local Now is already working at the following brands’ websites: SRAM, Park Tool, Saris, CycleOps, CatEye and Surly. Your readers who’d like to see how it works can navigate to this page at Park Tool’s website and, once there, click on the blue Buy Local Now button:
    http://www.parktool.com/product/home-mechanic-pedal-wrench-pw-5
    Now that the year-end holidays are done we’re also hearing from more brands that want to add the intelligence and efficiency of Buy Local Now.

    On

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